Black Friday was not sad for mobile commerce

Posted on December 2, 2009  by kipi
Filed Under Business

650% growth in a year.. not bad, eh? Well, some might say that starting low makes it easy to grow a lot if measured by percentages. Yes, that’s true but wasn’t it so with “normal” web, too?

In a recent data reviewed by Dow Jones (via mocoNews), mobile phones are used increasingly to buy things. This is helped by higher-end phones as well as by retailers who are building their sites and services to serve mobile phone users, too.

Those retailers or web shops serving mobile phone users are still rare. Some are trying, some are getting there and the ones who have already taken some action, have not been disappointed. Like, Swiftcover in UK (swiftcover.mobi) combined the launch of their mobile site with outdoor marketing allowing people to get quotes for their car insurance straight away by using their mobile phones. Unfortunately can’t tell about exact numbers but, well, lets put it this way: it worked!

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