Beating ash problems with mobile technology

Posted on April 20, 2010  by kipi
Filed Under Business

I guess everyone, at least in Europe, has been touched one way or another by this hot volcano in Iceland. People stranded in foreign cities, trying to find their way back to home and work. Even this damages economy, especially airlines’, a lot, it has been great to see how people are willing to help others, share information, arranging group transportations, even providing accommodation to foreign people. That’s simply great! And quite much those activities have been arranged by using technology and different services smart way, especially Social Networking services like Facebook.

But could be better…

This morning I was reading daily newspaper, those articles about current situation, different stories how people has gotten back home and other challenges in the world because of Eyjafjöll volcano and it farting lava and ash up to the sky. One piece in one article catched my eye: one big plane did fly back to Europe from USA just half-full – or should we say half-empty? – because airline did not reach waiting passengers in time, even there was hundreds of them waiting… airline representatives were calling each waiting passenger by phone, with a simple message: “If you wanna fly, get your ass to airport now!” (note: not direct quote..).

It is understandable that they called each passenger as then airline was able to control how many will be taken into that flight, and no fear ending up to situation – like if using just simple one way text (SMS) messaging service informing about the flight – where check in would be full of angry passengers, all wanting to catch the flight but can’t because plane could not carry everyone.

This could be done smarter, very simple, way, though… Example, by using our Sales Activator (or any similar solution), this airline could have sent one text message (SMS) to every waiting passenger, providing them easy and simple way to reply if they can or can’t make the flight, and still controlling the number of passenger allowed to the flight. Result would been better customer service, less costs and more passengers on the flight back home… and, oh, more happy families…

Contact us for further material about Sales Activator and other business supporting mobile solutions.

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