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There’s buyers out there but do you want to sell?
April 29, 2010
After my lunch I usually browse few news sites, read some reports etc. while waiting the consumed food to settle down before getting back to work. This time I grabbed short report prepared by Gigaom with the title Why the Mobile Web (Not Just Apps) Is Critical for Retailers. I fully agree already with the report as the title says it all… met so many clients who are just asking for apps for this and that, somehow blinded by the media which has been writing quite much about the apps…
Well, mostly clients has been asking for iPhone applications… well, lets see… here, in this small country (Finland) is some 6 million mobile phone numbers (5,3 million people but quite a few have two phones, one for work, one for home, and then all those “sticks” providing 3G wireless lan for laptops). And quite much less than 100.000 iPhone’s… and Nokia’s market share here is between 80-90%… and any iPhone application for the Finnish market will quite easily climb up to Top10 download list at App Store if just downloaded 50 times per week… woo hoo!.. sure, lets make app for iPhone first before anything else…
How about taking care of basic things first? Like, serving “all” possible consumers and buyers first, via mobile web? Hmm.. why? Well, that report I did read had few interesting numbers which should raise anybody‘s and everybody‘s interest: eBay is looking for $1.5 BILLION in mobile sales this year (last year $600 million). Amazon’s mobile site had 3.5 BILLION visits during the first nine months last year… yeah, who cares… lets make that iPhone app first…
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