National mobile site statistics are hard to find

Actually, seems that hardly exist at all..

I spent about an hour or so trying to find information and statistics about different countries’ mobile sites (popularity, number of visitors and impressions etc.) but damn hard to find anything outside some random research reports and press releases.

Few weeks ago TNS Gallup included mobile site stats as part of their publicly available TNS Metrix service (choose “Mobiilisivustot” from the “Kategoria:” at the top of the table). Good move and service, especially for advertisers, except there’s currently just five (5) sites measured..

Alexa, that nice source for information of different sites (categories, countries etc.) and their popularity, has no mobile category at all..

comScore and GSM Association has jointly developed and launched GSMA Mobile Media Metrics (MMM) service in UK. Not free of charge service, though..

My research did lead into simple conclusion: there’s no actual up to date data available of how much, and what, mobile sites are used, visited and so on. Ofcourse all (or at least should have?..) site owners have their own statistics but that data is not available publicly. So, for many ad agencies and/or media agencies its hard to sell any idea of mobile advertising as they can’t plan where to advertise or can’t have any exact information needed for planning. Or, ofcourse they do have some data and information which is.. well.. quite often outdated, lent from some company’s marketing & sales slides or some other bs..

Oh well, this mobile internet world is still taking it’s baby steps…

Nokia N900 direct OVI map download links – no Windows software needed

Here. You can directly download files using N900 browser. Then with little shell diving you can also install them.

Automatically generating description based on body text

Below is a sample script to automatically generate descriptions based on page body text. It is for Plone CMS, but should be applicable to any Python based CMS with some modifications.

The idea is that we take three first sentences and use them as a description.

Since Zope uses RestrictedPython for through-the-web created scripts, the user of this script cannot breach the server security (they cannot make Python calls they have no permission for). This sets some limitations for automating tasks like this, but we don’t hit those limitations in our use case.

def create_automatic_description(content, text_field_name="text"):
    """ Creates an automatic description from HTML body by taking three first sentences. 

    Takes the body text

    @param content: Any Plone contentish item (they all have description)

    @param text_field_name: Which schema field is used to supply the body text (may very depending on the content type)
    """

    # Body is Archetype "text" field in schema by default.
    # Accessor can take the desired format as a mimetype parameter.
    # The line below should trigger conversion from text/html -> text/plain automatically using portal_transforms
    field = content.Schema()[text_field_name]

    # Returns a Python method which you can call to get field's
    # for a certain content type. This is also security aware
    # and does not breach field-level security provded by Archetypes
    accessor = field.getAccessor(content)

    # body is UTF-8
    body = accessor(mimetype="text/plain")

    # Now let's take three first sentences or the whole content of body
    sentences = body.split(".")

    if len(sentences) > 3:
       intro = ".".join(sentences[0:3])
       intro += "." # Don't forget closing the last sentence
    else:
       # Body text is shorter than 3 sentences
       intro = body

    content.setDescription(intro)

# context is the reference of the folder where this script is run
for id, item in context.contentItems():
     # Iterate through all content items (this ignores Zope objects like this script itself)

     # Use RestrictedPython safe logging.
     # plone_log() method is permission aware and available on any contentish object
     # so we can safely use it from through-the-web scripts
     context.plone_log("Fixing:" + id)

     # Check that the description has never been saved (None)
     # or it is empty, so we do not override a description someone has
     # set before automatically or manually
     desc = context.Description() # All Archetypes accessor method, returns UTF-8 encoded string

     if desc is None or desc.strip() == "":
          # We use the HTML of field called "text" to generate the description
          create_automatic_description(item, "text")

# This will be printed in the browser when the script completes succesfully
return "OK"

Read our blog  Subscribe mFabrik blog in a reader Follow us on Twitter Mikko Ohtamaa on LinkedIn