National mobile site statistics are hard to find

Posted on June 17, 2010  by kipi
Filed Under Business

Actually, seems that hardly exist at all..

I spent about an hour or so trying to find information and statistics about different countries’ mobile sites (popularity, number of visitors and impressions etc.) but damn hard to find anything outside some random research reports and press releases.

Few weeks ago TNS Gallup included mobile site stats as part of their publicly available TNS Metrix service (choose “Mobiilisivustot” from the “Kategoria:” at the top of the table). Good move and service, especially for advertisers, except there’s currently just five (5) sites measured..

Alexa, that nice source for information of different sites (categories, countries etc.) and their popularity, has no mobile category at all..

comScore and GSM Association has jointly developed and launched GSMA Mobile Media Metrics (MMM) service in UK. Not free of charge service, though..

My research did lead into simple conclusion: there’s no actual up to date data available of how much, and what, mobile sites are used, visited and so on. Ofcourse all (or at least should have?..) site owners have their own statistics but that data is not available publicly. So, for many ad agencies and/or media agencies its hard to sell any idea of mobile advertising as they can’t plan where to advertise or can’t have any exact information needed for planning. Or, ofcourse they do have some data and information which is.. well.. quite often outdated, lent from some company’s marketing & sales slides or some other bs..

Oh well, this mobile internet world is still taking it’s baby steps…

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