People are changing their habits faster than companies believe

Posted on July 26, 2010  by kipi
Filed Under Business

Few weeks of my summer vacation are done, few more to be spent in August. And ofcourse, as any sensible (?) human being does, tried to stay away from computer as much as possible. But was not able to help myself, because of my prefession, interests and so on, so there was need to get online, still. To check emails, news, communicate with the people. All those things I did with my mobile phone, instead of computer.

While reading the news last week’s Monday, I turned into one interesting one at Kauppalehti’s site. About those problems Iceland’s ash cloud caused last April (Beating ash problems with mobile technology). Seems that this specific event has been real driver for people to use mobile services here in Finland. As Kauppalehti wrote, based on TNS Gallup‘s research, mobile internet use in Finland has double during the first half of this year. And especially during the “ash problems” the use of mobile internet and mobile applications peaked, over all usage development has been far much more faster than anybody could have expected.

It will be interesting to see how fast companies can react, when the vacations are over… can and will they serve their customers, that big audience who’s willing to use mobile phones with network based services. Some of them will, but about those things we will tell you later on when we can …

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