Back to basics, finally?

Last year and a half or so has been quite funny in this mobile business space. Latest hype word has been “applications”, especially iPhone ones. Can’t count by my fingers anymore how many times there has been situation where client has been interested in to get (iPhone) application as their mobile solution. Just because “everyone” has one. And that “everyone” has been the rationality behind what they want, not thinking a bit further like total market share of iPhone users in their own home markets, how to serve other mobile phone users, how to market their mobile phone (application) services and so on.. “applications, applications, applications” has been the mantra of the day.

Adobe just released survey they did in July and it has quite interesting findings about the companies and their mobile service and mobile commerce plans. 80% of those companies have or are planning to have mobile internet sites and only 8% are planning to have mobile phone applications. Hopefully this is a sign that companies are – finally – looking to take mobile steps in the right order, first getting basic stuff (mobile internet sites) into an order and then looking to enchange and extend their functionalities (via applications). Well, we’ll see what will be the mantra of the fall…